The Highland Tourism Council works closely with the Highland County Chamber of Commerce on the goals and objectives set out in the Tourism Strategic Plan that was adopted by the Board of Supervisors in 2014. They advise on all marketing initiatives and funds allocated through the Transient Occupancy Tax from Highland County and Town of Monterey lodging facilities.
The five member Council is a subcommittee of the Economic Development Authority of Highland County. It is made up of five volunteers who represent various tourism interests in the county and consists of a member of the EDA or their designee, a member of the Chamber Board, a representative of the lodging businesses, and two members at large who represent tourism interests of the County.
The mission of the Council, as outlined in the Tourism Strategic Plan, is to stimulate targeted tourism initiatives that will promote economic development and population growth in Highland County while protecting and enriching the quality of life for its residents.
Dorothy Stephenson, Executive Director of the Highland Chamber of Commerce, also serves as Executive Director of the Tourism Council. The 2017 Council members include:
Gene Dever – Chair
Donna Bedwell – Secretary
Linda Holman – Treasurer
The Highland Tourism Council meets on the 2nd Monday of each month at The Highland Center at 5:00 pm. Any member of the public who is interested in finding out more about the Council is welcome and encouraged to attend these monthly meetings.
MARKETING ASSISTANCE PROGRAM
The Highland Tourism Council has designed the Highland Tourism Marketing Assistance Program to stimulate new tourism initiatives or assist in the growth of existing programs or events through the creation of tourism partnerships. The objective of this program is to leverage the limited marketing dollars obtained through the Transient Occupancy Tax, resulting in increased visitor spending, revenue, and jobs within the county.
The Highland Tourism Council has appropriated $1,000 in available assistance for this program. Applications will be accepted through December 7, 2018 and be reviewed during the December 10th monthly meeting of the Tourism Council. Funds will be granted in January 2019.
For more information on the Highland Tourism Council’s Marketing Assistance Program, please download our Grant Guidelines & Application.